Publishers Offer

Higher-performing monetization, without losing control.

Ad ops, yield, deals and dashboards: a transparent approach supervisedfocused on quality and performance.

Quality & UX Brand safety, appropriate formats, reading experience.
Yield Iterative optimizations and durable gains.
Clarity Actionable dashboards, easier decisions.

Services

Ad Ops & QA

  • Setup audits (tags, integrations, mapping).
  • Temporary reinforcement (3–6–12 months) to absorb turnover and stabilize operations.
  • Creative QA and compliance.
  • Supervision process and anomaly resolution.

Yield & optimisation

  • Iterative tests (formats, placements, floors, rules).
  • Reading signals (fill, RPM, eCPM, viewability).
  • A prioritized, realistic action plan.

Deals & request

  • Inventory packaging (direct/PMP/open).
  • Pricing positioning & terms.
  • Collaboration with your sales/ad ops teams.

National & local representation

  • Structuring the offer and packages (local, regional, national).
  • Sales support: messaging, inventory, terms, and go-to-market.
  • Deal coordination (direct/PMP) with follow-up and demand feedback.

Programmatic monetization

  • SSP & demand-partner strategy (open/PMP) based on your inventory.
  • Optimize floors, ad load, and formats.
  • Revenue stability: fewer anomalies and better practices.

Data & audiences (1st‑party)

  • Audience structuring (consent, segments, taxonomy).
  • SSP/deals activation: segments advertisers actually use.
  • Privacy readiness (clean rooms, IDs, contextual).

Want a clear snapshot of the situation?

We start with an audit, then roll out a measured, traceable optimization plan.