Governance & traceability (public references)

These public reference pages define the concepts, roles, and controls involved in modern advertising operations (AdOps). They are written to support decision-making: supervision by the board, financial reading (CFO), and operational governance.

• Definitionsof the most common AdOps terms and responsibilities.
• Risk framingfor programmatic supply chains and delegated operations.
• Control objectivesand evidence that may be requested and reviewed.

If you want to apply these controls to your environment, we start by email and ask only the minimum information needed for scoping.

Goal: help decision-makers understand AdOps issues and structure control.