Adbionic Certified AdOps (ACA)

Overview

ACA is a professional certification designed for AdOps practitioners who operate, monitor or govern programmatic advertising. The goal is not to 'teach a platform' but to certify operational AdOps competence focused on governance: evidence, controls, traceability, and report interpretation.

Objectifs

• Understand the programmatic supply chain and identify control points.
• Identify required evidence: logs, reports, contract clauses, change controls, and access traces.
• Read and reconcile common reporting sources without relying on a single vendor narrative.
• Apply governance principles: roles, approvals, separation of duties, and escalation paths.

Who is it for

• AdOps specialists and managers
• Programmatic traders and ad platform operators
• Revenue/ad tech operations teams (publishers)
• Agencies running delegated operations for clients

Prerequisites

• Practical exposure to programmatic operations (publisher or buyer side).
• Ability to interpret basic metrics (impressions, spend, fees, viewability, invalid traffic).

Assessment

Yes. Certification includes an assessment. The format aims to validate decision-making and evidence review, not memorization. Re-take policies and passing thresholds are communicated during enrollment.

Outcomes

• A shared vocabulary and checklist usable with internal teams and vendors.
• Ability to explain “what happened” in a campaign using evidence, not assumptions.
• Better audit preparation, governance committee readiness, and executive reporting.