Un cadre simple pour tester sans improviser : hypotheses, controlled tests, iterations, learnings.
Over 30 days, establish a baseline (days 1–7), test one variable at a time (days 8–21), consolidate what works (days 22–30). Goal: clear decisions, not 'we tried stuff'.
Un media test planis a sequence of tests where each hypothesis isolates one variable (creative, targeting, inventory, schedule…). The goal is to produce defendable learnings and efficient optimization throughsupervised media execution.
| Semaine | But | What we do | Livrable |
|---|---|---|---|
| Jours 1–7 Baseline |
Create a reference | Stabilize pacing, verify tracking, validate QA, observe signals | Baseline KPIs + anomalies |
| Jours 8–14 Test #1 |
Isolate one variable | E.g. creative A vs B, or segment 1 vs 2 — not both | Result + decision |
| Jours 15–21 Test #2 |
Replicate / scale | Confirm, adjust, or abandon based on signal | Documented learning |
| Jours 22–30 Consolidation |
Scaler ce qui marche | Reallocate budgets, clean inventory, finalize the recommendation | Plan “next 30 days” |
We’ll get back to you with a simple recommendation: objectives, KPIs, channels, and execution priorities.