Short answers, no vague promises, to help you decide and execute cleanly.
If you want to improve performance, start with: (1) clarify your #1 KPI, (2) control pacing and frequency, (3) clean up inventory, (4) test one variable at a time.
A lower CPM may signal less qualified inventory, lower viewability, too broad audience, or less relevant context. Validate with the #1 KPI, not the CPM.
We use realistic caps (per device/household depending on platform). Too much frequency tires out the creative and increases cost without improving results.
Sometimes via indirect methods (visits, lift, control zones), depending on available data. A realistic promise: reach, proof of play, and analysis by location/time.
No. It works when the volume is sufficient and the message is adapted. Otherwise, it just recycles impressions and inflates frequency.
Brand safety, exclusions, whitelists/blacklists when possible, category control, and regular monitoring. We prioritize quality over 'volume'.
Une supervised media executionDocument the decisions: what changes, why, and the impact on the KPI. See the pageHow it works.